Updating outdated content is just as important as consistently posting new content if you want to maximize the benefits of your SEO efforts and boost blog traffic. Hence, take a look at our following list of Top 10 Ways to Boost Website Traffic by Post Optimization in 2023.
Optimizing your current articles is one practical method to raise the freshness of blog entries.
You can raise your website’s position in search engine results pages and increase the number of people who link through to your content by making a few easy adjustments.
This piece will go overusing this “freshness” strategy to boost blog traffic. We’ll also go over additional techniques for improving a current blog post’s search engine exposure.
We’ll also give you a to-do list so you can improve your current pieces to get the most out of them.
Content Optimization
The process of changing current content on your website using the most recent search engine optimization (SEO) guidelines is known as content optimization.
In addition, content optimization may involve updating the content to represent changes or advancements in the subject, including timely or noteworthy references, updating multimedia content, or even improving the content’s flow for users.
As we covered above, improving already-written blog posts raises their search engine results and boosts blog traffic.
Ways to Boost Website Traffic by Post Optimization
Your content plan should include optimizing existing material because it is a surefire method to boost blog traffic.
Now that you are aware of which sites need to be updated, let’s examine how to update and improve extant blog entries.
Add More Depth
Adding more content might not always result in more visitors to your site. Instead, think about developing and expanding the current material.
By doing this, you make the question you’re answering in your blog article much more pertinent to the reader.
Include reliable, well-researched sources of knowledge. People want to see evidence, so every time you assert something without providing references, you erode some of their confidence.
We don’t want that, though.
Adding more detail can also reveal content gaps you can use to the reader’s advantage.
Add New Keywords
Your earlier blog entries may occasionally turn out to be pertinent for brand-new keywords. In that situation, updating the current content with the new keywords will suffice rather than creating entirely original content.
These keywords can be discovered by researching your rivals or by keeping an eye on popular search terms in your Google search dashboard.
In order to discover fresh search terms used by your target market, you can also use keyword research tools like Ahrefs or SEMRush.
Add Frequently Asked Questions
In Google search results’ “People also ask” section, you can discover some intriguing queries. These are inquiries that your Google target group makes frequently.
Go to Google and type in your search term to discover the answers to these queries. The “people also ask” part can be found there.
Additional pertinent keywords can be found in the “related searches” area as well.
You can also address frequently asked concerns in support requests.
These sections rank highly in the featured snippet section and improve the overall quality of your content.
Update Meta Tags
Using Google Search Console, keep an eye out for sites with poor click-through rates (CTR). These are articles that are highly rated, but no one is clicking on the link.
This basically indicates that your title tag and meta summary aren’t appealing enough. In this situation, take a peek at your competitors and see what works for them.
You should see an increase if you update your meta keywords.
Getting your meta tag more accessible aids in increasing website traffic. This is also a good indicator to search engine crawlers that people want to peruse your articles.
Add Internal Links
When you have a sufficient number of pieces, you can link to them within pertinent posts. Internal linking is a wonderful method to connect old and new articles.
As you continue to write, you will have more chances to link related posts together. Internal connections encourage users to spend more time on your website.
You can connect to newer entries from older and more pertinent ones. This will refresh and edit your earlier entries.
Remove Broken Links
Keep a watch on the connections you make, both internal and external. If the website or post to which you connect in one of the pieces is removed, your visitors may wind up on a broken page.
When it comes to customer experience, this is a major warning flag. To discover damaged connections, use the Broken Link Checker plugin.
Make it a practice to replace all broken posts with pertinent live posts. This makes your writings more genuine.
Add Images and Videos
Search engines adore material that keeps users interested in an extended period of time. Posts with such material are listed higher, resulting in increased site traffic.
Images and movies are more likely to keep a visitor’s attention than simple text. Make sure to include pictures and videos in appropriate locations throughout your blog entries.
It is also possible that the pictures you upload will slow down your website. To combat this, reduce picture sizes to less than 1000 pixels and use JPEG or WebP image formats.
Similarly, do not immediately submit videos to your website. To save bandwidth, embed your movies while storing them elsewhere.
Including pertinent pictures and videos keeps your blog article current and relevant.
Include the Current Year in Your Headline
Another suggestion is to include the year at the conclusion of each optimized post. It may not appear to be much, but it can make a significant difference in results.
This is a quick and easy method to update your material. Because people look for popular topics, including the present year in the title makes sense.
You should also update the post’s text appropriately. Include details about the present year.
Add Schema Markup
The language of schema markup is used to help search engines comprehend your material. Once inserted, it contributes to the creation of an improved summary of your product (also known as rich snippets) in search results.
Complex excerpts help to enhance the visual appeal of your search results. This can boost click-through rates and blog visitors.
If you’re changing a previous article, make sure it has the appropriate schema markup if it doesn’t already.
Final Thoughts
By regularly editing old blog entries, you can improve your website’s search engine rating and increase blog traffic.
The best aspect is that all of these changes can be made without having to start from zero. Some of the many ways to improve blog entries for SEO include adding more complexity, investigating new keywords, and including expert quotations.
Updating blog posts also aids in the development of confidence among your audience, increases traffic over time, improves company image, and increases income through increased sales.
So, today, update your blog’s outdated posts by reading our compilation of Ways to Boost Website Traffic by Post Optimization in 2023.